There will be some casualties, you might have to bend a few rules and make some sacrifices so that in the end you gather the spoils of war. The truth is that unless you already have a massive community of followers, getting on top of Product Hunt will be a constant battle.Īs with any war, if you want to win, you will have to gather troops, plan ahead, and be willing to do whatever it takes. The Truth About Launching on Product Hunt So if you want to launch a tech product or service you have to launch it on Product Hunt. Product Hunt is just that - a massive community of innovators and early adopters that can jumpstart your product. So without having a solid base of innovators using your product, you’ll never reach the number of users or customers you want and are bound to fail. The innovators are the ones people reach out to when they are in search of a specific solution to their problems. But even more importantly, they share their findings with the world and if they like it, they will advocate your product. They are OK with bugs and spartan features.
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READ MORE: The Ultimate Guide on How to Start a Digital Magazine From Scratch Why are the innovators so important?īecause innovators are willing to test your product when it’s still in its infancy. Unless you can do the taxi app thing and take over the world. No, not build a taxi app, launch it in San-Fran, get massive funding, and take over the world. Oh, and having hundreds of millions of dollars. Only by first acquiring the innovators as their customers were they able to expand as they did. Uber started by focusing on a very specific market - the tech enthusiasts in San Francisco.
Uber would not have been the massive success it is today and the ginormous success it will become in the future if they did not understand the product adoption curve. Some companies go through some of these cycles faster than others and some die along the way because they fail to understand the adoption curve and to plan accordingly. From Facebook, Uber, Slack, and even DVDs (remember those?) or socks (I hope you did remember these). The product adoption curve is a process each product or service goes through. READ MORE: How to Develop Powerful Business Core Values and Mission Statements How the Product Adoption Curve Works We all do. But in order to get there, you must first understand how the product adoption curve works. Product Hunt can help you reach the masses. There are many ways you can launch a product, and launching on Product Hunt is just one of the many outlets.
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So make sure you take full advantage of your launch and make it an exciting event. People like to discover new things more than they like to discover old things.
With such steep competition, there’s a massive fight for getting users and there are countless of products that don’t “make it.” Over 20,000 apps are launched each month. You only have one chance of launching on Product Hunt. READ MORE: Building the Perfect Sales Funnel for Your Shopify Store What It Takes to Launch On Product Hunt The launch thus can’t be overstated you need to plan it properly. If you’re starting out and want to get as much traction as possible in the least amount of time and money, Product Hunt can mean the difference between having a struggling business and one that gets thousands of visitors and users in a matter of a week. Product Hunt is the ultimate place where entrepreneurs go to launch their products to an audience of passionate techies.
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